How would you like to …

 

          … own exclusive rights to a fantastic Christmas show that earns BIG

               BUCKS?

 

… have a totally unique show that virtually defies being ripped-off by

     competitors?

 

          … be THE ONLY GAME IN TOWN when it comes to corporate

               Christmas gigs?

 

          … do all this without having to learn any new tricks or buy a bunch of 

               expensive apparatus?

 

 

Hello, my name is John Kaplan.  I’m not surprised if you haven’t heard of me. Like so many working pro’s, I don’t have a high-profile in the magic world.  You may, however, be familiar with a couple of products that I offer to magicians.  Like, the Micky Hades Improved Finger Chopper and Giovanni Livera’s Mafia Manicure to mention a couple.

 

But this letter isn’t about that. It’s about a show that I recently performed for a corporate client.  A show that this client gave me an unbelievable amount of money to create for them.  Mainly, this letter is about how you can do the same thing.  And, about how you will OWN the corporate Christmas market in your area and blow your competition out of the water.

 

Like many magicians who earn their living performing for real people in the real world, I do a fair number of Christmas gigs.  Most of these are corporate kids’ Christmas parties and adult banquets, plus I also do a fair number of school shows and shopping mall promotions.  It was a shopping mall that this particular program was created and performed for.

And, yes, it was this program that allowed me to …

 

 

*show fee for Richmond Centre 

  performance on Nov. 19^th, 2000           

 

 

Get paid $22,500 for a single, half-hour performance!

 

The show was for Richmond Center’s annual “Santa Arrival” event.  You know the gig:  Santa’s first appearance of the season at a shopping mall where he’ll be residing for several weeks before Christmas so kids can get their pictures taken with him. All major malls have their Santa Claus, and they usually try to make a big event out of his initial arrival. In most areas, malls fall all over themselves competing with each other for market share. This is a good thing, because it plays the big bucks right into your hands!

 

Now, I’ve been doing these shows where I make Santa magically appear during a performance for many years.

 

            I’ve produced Santa in any number of ways.  There’s the double-nested Tip-Over Box (ideal for surrounded performances). There’s the Book Of Life (with “A Christmas Carol” on the cover, of course!).  I’ve also used a Flash Appearance (done up as a chimney). This year, I produced Santa in his sleigh from a simple folding screen.

 

HOW Santa is produced isn’t important. This program will allow you to produce Santa any way you like.     

 

What I’ve done, and what I’m giving you the exclusive rights to, is the “framing” around Santa’s eventual arrival. And it doesn’t end with malls, either.  You’ll be able to offer this to all of your corporate clients, schools or whatever … giving you a tremendous advantage over all of your competition. Did I say “advantage”? Heck, you’ll blow ’em out of the water!

 

You’ll Be Taking The Audience “Live Via Satellite”

To Santa’s North Pole Workshop!!!

 

            Remember the old “Telegram from Santa” schtick?  Where, during the course of the show, someone delivers a “telegram” from Santa, letting the audience know where he is enroute to the party? Each time a telegram is read, Santa is getting closer – building the anticipation throughout the show until his ultimate arrival.

 

Well, I’ve taken that same basic “bit” and gone hi-tech!  Through some very clever, top notch video production, you’ll speak with Santa “live via satellite” from his North Pole workshop during the course of your show. Each time you check back with Santa he’ll be a little closer to his final destination, which of course is to visit all the kids at whichever party or Christmas event you happen to be performing at.

Remember that the kids can’t wait to meet Santa. When they see and hear him onscreen, talking directly to them about his impending arrival, they’re riveted. Ever had trouble keeping kids’ attention for a half-hour show at Christmastime?  No more … they’ll be glued to their seats watching your magic and waiting to see Santa’s progress in a way that this generation can really relate to … ON TV!!! 

 

 

The Clever Scripting Of Santa’s Trip From The North Pole Makes YOU The HERO That Rescues Santa And Saves The Day!

 

The thing is that, well, Santa’s arrival is not without difficulties. 

 

            The first problem he encounters is with his reindeer. Some are sick, some are missing, Rudolph’s nose is frozen … no problem.  With some onstage help from you, Mr. Magician, Santa’s sleigh becomes airborne without the reindeer. He’s on his way!

 

The next time you check back with him, Santa’s caught in terrible snowstorm!  Then, he gets hopelessly lost when his map blows out of his hands! 

 

There are other problems along the way, all of which are magically solved by your wonderful magic. And for the sensational finale, Santa vanishes from the video screen and appears onstage with you!

This Impressive Video Production Gives You A Multi-Media Presentation That You Can Add To Your Existing Show IMMEDIATELY

The dynamic mix of video and live-stage performance is what gives you a truly unique program.  The video is awesome (Santa was filmed entirely against blue-screen and all the backgrounds and “effects” were later added in post-production … the results are spectacular!).       

 

Santa’s workshop … his snowy North Pole home … an airborne sleigh being buffeted about in a nasty snowstorm … these and other terrific special effects lend a “larger than life” quality to the entire production. Everything about this video is first-class!

 

Now, what do you suppose it’d cost to get a professionally produced, interactive video like this scripted, filmed and edited?

 

Well, on this one, there’s over $15,000 worth of post-production video effects and editing alone.  Add-in the costs of actually shooting the video (cameras, studio rental, talent, props, and so on) and you have a video worth in excess of $20,000. (Fortunately, I was able to negotiate a deal with the company that previously produced my promo video. My up-front hard costs were under $6, 000).

 

Do the math.  $22,500 less $6,000 leaves $16,500 on the table. Sure, there were some other expenses, such as cast & costumes and the projection video screen rental. But believe me, I put a good chunk of change in my pocket with this initial project and now own the video master. It WAY MORE than paid for itself the first time out of the gate!!! 

And, you can bet I’ll be marketing it like crazy during my next few Christmas seasons here in my performing area of Vancouver, BC.  I’ll be able to do this because, when getting the video produced for this client, I decided to script it very generically … so that it could be used again and again for ANY client or Christmas event.

 

Also … because I made it “generic” … ANY magician can use this video in their own shows!!!   Any magician can, BUT …

 

ONLY ONE Magician Will Be Granted The Rights To Offer This Special “Santa-via-Satellite” Program In Your Market …

This Program Could Be Exclusively YOURS!

 

YOU’LL be the magician that Santa’s talking with “live via satellite” from the North Pole.  It’ll be YOUR magic that gets Santa’s sleigh airborne without the reindeer! It’s YOU that saves the day for Santa and the kids by magically vanishing him from onscreen to onstage …

 

And, it’ll be YOU that does all of this at as many Christmas events as you can fit into your schedule.  A schedule that’ll be bursting at the seams when you steamroll your competition by having this totally awesome, completely unique multi-media show available.

 

It’s A “Christmas Promotion In A Box”

 

Besides the plug-and-play “Santa-via-Satellite” video production that’ll instantly make you THE Christmas magician in your area, I’ve prepared a complete “Marketing Tool Kit” to ensure that your datebook swells with extra, larger-earning bookings, including:

 

Ø      Camera-ready flyers (hard copies and on disk)

Ø      Pre-written Sales letters for mall and corporate clients

Ø      color brochure with freeze frames from the Santa video

Ø      promotional tools and added-value giveaways you can give your clients

 

… all ready-to-wear, thanks to the simple fill-in-the-blanks formatting. Booking high-paying Christmas gigs has never been so easy!  (In fact, one of the marketing tools I’m giving you is ready to use IMMEDIATELY to pre-book next Christmas season now.  You can be making money with this program right away).

 

Who Is Qualified To Reap The Rewards Of This One-Of-A-Kind Multi-Media Christmas Show?

 

I’m offering this program to magicians who are serious about staying a jump ahead of their competition. Magicians who recognize the value of being able to provide something totally unique to clients. Magicians who realize that it’s not enough to have a good show – that to stay ahead of the pack you’ve got to be able to do stuff that no other performer in your area can do.  Something that makes you not only different from the other guys, but stand heads above any similar performer in your market area.

 

Before we get down to the nitty-gritty, let me answer a couple of questions you may be asking yourself …

 

1.  What is meant by exclusive performance rights?

Put simply, I’ll only license this program to one magician per market area.  “Market area” is most easily defined geographically by major city, and includes smaller surrounding communities within a 50-mile radius.  You’ll receive a license agreement and certificate protecting your territory for as long as you decide to keep it.

 

2.  Must I already have a Christmas-themed show to use this program?

            The interactive video production has been scripted in such a way that you can perform ANY magic tricks you choose to.  And if you didn’t have a “Christmas-themed” show to offer clients before, this program INSTANTLY gives you a special Christmas show – different than anyone else’s – with no props to buy or new tricks to learn!  (It simply doesn’t get any easier than this to create a “theme” show!!!)

 

3.      Do I need an illusion or some other way to make Santa magically appear?

Nope.  It’ll certainly have more impact if you do, for sure.  But again, the video has been scripted so that Santa can simply walk onstage at the appropriate moment … and you’ll still get the credit for making him appear!

 

Sounds Terrific, John.  How Much?

 

Several non-magicians I’ve mentioned this to feel that the exclusive performance rights to a customized, fully scripted, studio-produced, plug-and-play multi-media show like this one would easily be selling in the $1,500 - $2,500 range or higher.  And, frankly, I agree.  I know what the cost was of just getting the video produced, never mind the time and money expended in the creative development.  Plus, there’s all the ready-to-use marketing tools and the value of having an exclusive “lock” on your performing territory. Anyone paying less than a third of what I paid is getting it for a song.

 

When you consider the huge additional profits that your Christmas shows can earn you, thanks to the powerful competitive advantage you’ll gain – not just over magicians –  but over every other entertainer during the festive season, the investment would be well justified.

 

And at that price, if you were to sell just one extra show using this special “Santa-via-satellite” program for only a quarter of what I did, your earnings-less-cost would be over $4,000 … a return on investment of over 300%!!!

 

Grab The Performance Rights For A Fraction Of Their Value

… and scoop the other guys in your area by locking-in your territory right away!

 

You’ll be glad to know that I’ve decided to keep the price well below what would be considered fair market value. In fact, I’ll be making this program available on a first-come, first-served basis in your choice of formats, whichever you feel is best for you.

 

REGULAR Exclusive LIFETIME performance rights to the

$499 US         “Santa-via-Satellite”^© program in your market area.

Included with this license:

Ø   the “Santa via Satellite”^© performance video ($20,000 value) in both broadcast BETA and VHS formats

Ø   full written transcript with 2-way dialogue between you and 

Santa 

Ø   complete Marketing Tool Kit that’ll enable you to offer this 

program to your clients - including a sales letter & flyer that you can

send within hours of receiving the package … material that’ll kick-

start your December Christmas bookings NOW.