Revealed: The real secrets to earning a fantastic living as a professional magician …

The Magician’s

$$$ MILLION DOLLAR $$$
“Swipe File®"

An Unprecedented Collection of REAL-WORLD Marketing Tools and proven promotional pieces that built an “Average Joe” magician a rock-solid 30+ year career … pulling in yearly revenues of up to Two Hundred Grand … and earning well in excess of $1,000,000.00 !!!

From: John Kaplan
Tuesday, 8:00pm


Dear Fellow Magician,

.....Imagine being given an “insider’s look” at exactly what REALLY works to ensure a packed performing calendar (and a ballooning bank account) month after month, year after year …

.....Being granted unlimited access to literally HUNDREDS of advertising and promotional tools used by a professional magician to carve a rock-solid 30+ year
career …

.....Having a complete library of 100% REAL-WORLD, proven promotional pieces available to inspire you anytime you want to create a flood of bookings or open up new performing opportunities …

.....You’re about to discover a remarkable, EXCLUSIVE release …

.....So, just what exactly is a “swipe file”???

.....A swipe file is one of the most powerful secret weapons used by virtually all the top marketers.

.....It’s a collection of proven effective advertising and promotional materials. A good swipe file is what these highly paid marketing professionals turn to for attention-getting headlines, sales copy, bullet points, layout ideas and most importantly … inspiration.

.....They’ll ethically “borrow” from some of the best marketing minds around – adapt and tweak to suit their particular requirements – and roll out campaigns that have the odds of being successful stacked heavily in their favor because they’re modeled after ad pieces that’ve ALREADY been proven effective.

.....There are, however, a couple of major shortcomings that traditional swipe files suffer from:

.....For starters, most marketing swipe files are full of advertising from product categories and fields that are totally unrelated to magic. You’ll find plenty of ads for weight loss programs, carpet cleaning, realtors, store specials and that sort of thing … but in order to be of any use you’ve got to completely re-work the material so that it has anything at all to do with what you provide … magical entertainment.

.....Secondly, the typical swipe file usually contains advertising materials from only a couple of marketing mediums … namely, newsprint ads and sales letters. And that, I’m sure you’ll agree, barely scratches the surface of the multitude of various ways to promote yourself as a magician!!!

.....Thankfully, The Magician’s Million Dollar Swipe File® gives you much, much more than the average swipe file AND it’s totally, completely, 100% filled with marketing tools that sell just one thing … MAGIC!

	Schools		Promotions
	Theatres		Night Clubs
	Fundraisers		Car Dealerships
	Shopping Malls		Industrial Shows
	Fairs & Festivals		Corporate Events
	Amusement Parks		Recreation Centers

.....In this must-have magic marketing resource library I’ve laid bare the building blocks of an entire professional magic career …well over a quarter-century’s worth of proven money-making tools that’ve got me the gigs AND the money.

.....NOBODY has ever dared to release the amount of insider magic marketing tools that I give you in this incredible resource library - DOZENS upon DOZENS of …

	Postcards		Flyers		Audio promos
	Brochures		Photos		Giveaways
	Sales letters		Posters		Phone, Fax and Email campaigns
	Newsletters		Phone scripts		Testimonials & Reviews
	Magazine ads		Press releases

For the first time ever, here are the ACTUAL MARKETING MATERIALS that’ve built me an entire career in magic ... a career well into its 3rd decade!!!

I’m going to share ALL of my most valuable marketing pieces …

	… the letters, flyers, postcards and other marketing tools I use to keep a steady stream of school shows booked
	… the oversize postcard that generates tons of leads at a fraction of regular mailing costs
	.… over two dozen dynamite 8x10 promo photos … discover the techniques used that make these so effective and such a valuable part of your promo kit
	… samples of the “Report Card” templates I use to generate killer testimonials from different markets (plus see exactly how I use them to “nail the sale”!)
	… the simple single-page fax I developed years ago that to this day still books me solid during a peak season (I give most of the credit to the headline alone … it’s so powerful and has been so successful for so long that I dare not tamper with it!)
	… a complete library of direct mail and magazine ads I used (and am still using) in building my hugely successful Fundraising Magic™ business (not even owners of my acclaimed Fundraising Magic™ course have seen all of this material)!!!

	… the unbelievable 2-page letter that sold a single, 30-min shopping mall gig for a whopping $22,500.00 (and paved the way for another $20,000+ in sales … with no end in sight)!!!
	… sales tools used to sell thousands of dollars of magic products to laypersons AND magicians!
	… the sales letter used to sell a “Disappearing Automobile” illusion promotion to a major urban car dealership that wound up earning me tens of thousands of dollars!
	…superb seasonal sales tools that keep my calendar fully booked year after year!
	… the sales letter I use that’s currently earning me corporate rates for easy-to-do strolling and platform gigs

Includes marketing materials and strategies NOT FOUND IN ANY of the other programs I’ve released, including …

	…the $10,000.00 photo – you’ll get the photo and discover how it was worth $8,500 the very first time I used it … and how it continues to make $$$ for me years afterwards! (this one will knock your socks off!!!)
.	… the incredible, totally unique marketing sales package that netted me a lucrative shopping mall client for a “Back To School” sales event and paved the way for nearly 10 years of residual bookings with the special show I developed as a result!!!
	… the “one-of-a-kind” sales tools used to sell over $100,000 in amusement park shows (these personalized rarities are like nothing you’ve seen before).
	… the “Showcase Follow-up Strategy” I developed that booked a full season of school shows with approximately 130 participating schools – the sales tools and procedures that were used to bring in tens of thousands of dollars in bookings in 2006!!!
	… over 3 dozen press reviews, along with examples of EXACTLY HOW these reviews are being used to sell tons of shows!
	… samples of the unbelievable “marketing giveaway” that helped endear me to an amusement park client so much that I ended up working NINE seasons there! (I’ll bet not one magician in a thousand is using this strategy!)
	… the portfolio folder I used that made me absolutely unique in my market

.....Having a reference library as massive and all encompassing as this – literally at your fingertips – is like having your own marketing “genii” perched at your elbow, eager to grant your wish of creating compelling marketing tools that’ll get you the gigs!

.....Here you’ll discover the real promotional secrets used by an “average Joe” magician – not some famous, one-in-a-million TV magician or FISM award winner – just another magician, not any brighter or more skilled or talented than anybody else – to make a better-than-decent living from magic, consistently pulling in yearly revenues of up to $200,000!

Why on earth would I make this priceless information available
to other magicians???

.....That’s a fair question. And it deserves an honest answer.

.....Around 30 years ago, I was starting out in the magic profession as a mentor of Micky Hades, the renowned magic publisher and prop designer, by assisting him with his shows and working in his Calgary magic shop.

.....One day, in walked Toronto-based magician Ron Leonard. Ron would have been around 50 years of age then, and was fairly well known for his national television appearances on “The Uncle Bobby Show”. I remember Ron giving me this advice:

.....“Sell what you know, not what you do.”

.....Now, as a relative “beginner” in magic, I really wasn’t able to do much with that advice back then. (What did I know about magic? Heck, I was there to LEARN!!!).

.....Well, learn I did and I owe much of my success in this profession to that “apprenticeship” with Micky Hades. Mentoring under someone who was so highly regarded as a practitioner of magic was about the best education I could have got and it was a rare, exciting opportunity that enabled me to follow my dream of becoming a professional magician, touring the country with my illusion show.

.....Now, after having spent a good portion of my career “on-the-road” with my touring illusion show, I’ve reached a point where, nearing 50 years of age, I’d prefer to spend more of my time at home with my family.

.....So, with over 30 successful years in magic under my belt, I’ve finally found myself in a position to be able to take Ron’s advice. (I’m still doing shows, to be sure … but on my own terms).

More than a resource library – the entire Magician’s Million Dollar Swipe File® has been thoroughly annotated to give you additional insights into the creation of specific marketing pieces and how they were used!

.....I’ve spent hours and hours compiling, sorting and indexing this mountain of marketing pieces, making copious notes along the way to ensure you get a thorough understanding of the material in this incredible collection.

.....The Magician’s Million Dollar Swipe File® is overflowing with first-rate – even cutting edge – marketing materials.

.....Make no mistake – this is the REAL WORK. Promotional materials that’ve sold well over $1,000,000.00 in shows and magic-related products and services.

.....After all, besides the ability to perform for a variety of different clients, it’s being able to sell your services to these markets that’s the real key to success … and having a valuable “swipe file” such as this at the ready can yield enormous dividends.

.....I regard this as quite possibly the most valuable program I’ve ever offered.

.....No fluff. No filler. No theories. Simply 100% real-world marketing materials that built a 30+ year professional magic career. No less.

.....Just for fun, I did a brief Google search to see what other swipe files are selling for in the real (non-magicians) world. Prices seemed to range from $397 to as much as $2,000.

.....I certainly don’t deny that there are many excellent resources out there, most of which are probably well worth what’s being charged. But, remember … you’ll be wading through material completely unrelated to the business of marketing magic shows – and THEN you’ll have to perform what amounts to “plastic surgery” to re-tool them for your purposes.

.....Fortunately, The Magician’s Million Dollar Swipe File® is already customized. You get magic-only sales materials covering a wide range of markets in a dizzying array of media formats.

.....Now, if I were to provide a printed copy of every document included in this massive compilation, the price would easily run upwards of $600. (I may offer a “deluxe” version of this material in that price range in the future).

.....However, by making this material available in digital format via a CD-Rom library, I’m able to drastically cut my production costs and significantly lower your investment in the program by several hundred dollars ... The Magician’s Million Dollar Swipe File® is being offered for an investment of only $297.

.....And for anybody newly embarking on the journey of being a full-time pro, this resource will save you countless hours of “creating from scratch” marketing materials by providing a complete library of promo pieces that’ve ALREADY earned their stripes in the real world.

.....Chances are excellent this Magician’s Million Dollar Swipe File® will also open your eyes to new markets – and ways of approaching those markets – that’ll have you singing all the way to the bank! (Using just one idea to sell one gig can literally repay your investment in these materials ten-fold).

.....To the best of my knowledge, NO provider of magician-related marketing programs has ever released such an all-encompassing, overwhelmingly diverse file of promotional and marketing tools. All in one place, sorted by category so you can easily pick and choose from over 350 documents.

.....Let’s be clear … much of what’s included in this “swipe file” are materials I’m currently using to make a living from magic here in my local market and is NOT AVAILABLE to anyone sharing the same turf.

.....For the rest of you, I’m going to “PLUS” the value of this package even more to the first 43 investors in this program with these BONUSES …

.....Bonus #1: My corporate promo video. This video was professionally scripted and put together by a corporate video production company and it’s absolutely KILLER. I’ve been using it for years ... it’ll provide an inspired template for you to model in creating your own video to dominate the corporate market.

.....Bonus #2: The powerful video sales letter I’ve been using to sell out my show tours for over 10 years, easily responsible for hundreds of thousands of dollars in bookings. It captures the exact presentation I use (when selling my fundraising show in person) for a nice, fat, guaranteed fee ... the presentation that’s given me an over 90% success rate in closing these types of sales!

.....Bonus #3: A signed, ORIGINAL copy (not a reprint) of the 1984 full color, front page newspaper photo-article that I received in The Calgary Sun – that city’s most-read daily newspaper.

.....PLEASE NOTE that I only have so many copies of these original newspaper photo-articles which is why you MUST be among the first 43 in order to receive one of these collectibles.

	If you’re serious about making money with your magic …
	If you’re serious about gaining a major marketing advantage …
	If you’re serious about getting MAJOR PUBLICITY for yourself …
	If you’re a serious student of marketing and knowing about what really works …

.....Then taking advantage of this exceptional offer with BONUSES is a total no-brainer.

.....Let’s be real: There are over 350 marketing documents included in this resource … do you think that you’ll be able to find at least ONE idea you can take to the bank?!?

.....SERIOUSLY … you’ll probably come away with dozens of workable ideas – ready to apply to your own marketing – that will easily repay your investment in this collection many, many times over.

	The Magician’s Million Dollar Swipe File® is jam-packed with hundreds of promotional pieces that’ve successfully sold over $1,000,000.00 in magic shows & services.
	The Magician’s Million Dollar Swipe File® contains the building blocks of an entire 30+ year professional magic career.
	With The Magician’s Million Dollar Swipe File® there’s no need to re-invent some non-related piece of advertising to suit your needs ... it’s 100% geared towards MAGIC.
	Traditional marketing swipe files usually consist of little more than newspaper ads and sales letters … The Magician’s Million Dollar Swipe File® contains MUCH more.
	The sheer magnitude of the material included in The Magician’s Million Dollar Swipe File® virtually GUARANTEES you’ll recover many times your investment many times over.

.....To get this valuable resource working for you, order TODAY to ensure you receive all the BONUSES.

.....Your partner in success,......... .

.....John Kaplan

.....PS: How much of your valuable time and energy will be saved by having this indispensable reference library of proven marketing tools that you can legitimately “steal” from?

.....PPS: As anyone who has invested in my other programs can tell you, I only release quality, proven successful material that's been personally road tested in the real world. No fluff, no filler, no "theories". I've made my living from this stuff for 30+ years. This is the real deal from a working pro, and these comments from delighted purchasers of my programs prove it: