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John
Kaplan's
FUNDRAISING MAGICTM
The Complete System For Earning
Up To $100,000 Or More
Developing, Booking and Performing
Fundraising Shows For Community Organizations
REVEALED!
All
The Insider Information On A System That
Turns Your Show Into A “Money Machine”
That Allows You To Earn HUGE PROFITS For
Years To Come In The Lucrative, Exploding
Fundraising Industry!
Dear Fellow Performer:
You’re about to discover a complete system for developing, booking
and performing fundraising shows for community organizations … a system
that earns me a great living (grossing up to $100,000 or more in as few as
12 weeks per year!).
I’ve
closely guarded my methods for over 20 years.
That’s how long I’ve been using this system. It’s NEVER been offered to other performers until now (in a
moment I’ll explain why I’m letting go of this information at
this time).
This
system is the real work on every aspect of making
BIG BUCKS doing fundraising shows
for community groups
No fluff.
No pipedreams. The exact system I’ve been using for over two decades
to raise money for schools, service clubs, youth groups, associations,
societies and many others. A
system that’s been so amazingly successful at raising money for these
organizations that my show tours have been SELL-OUTS for
seven straight seasons … with many groups booking my fundraising
show year after year after year!
A System You Can Put To
Work Immediately That’ll “Jump-Start” You Into The Highly Profitable
Fundraising Industry … And Allow You To Very Quickly DOMINATE That Market.
Developing
and perfecting this system has allowed me to seize control of my magic
career. It’s enabled me to
turn what used to be a “dead” season into my most profitable time of the
year! It’s given me the
opportunity to perform the kind of magic I want, for the type of audiences I
choose.
Why
Doing Fundraising Shows Is A Growth Industry
(are you getting your share of the pie?)
Fundraising
show opportunities are limitless. Especially
in this day and age. The
baby-boomer family market is HUGE, and getting bigger.
You can see this for yourself … just look at the renewed box-office
popularity of Disney movies. Look
at how much family TV programming is now being offered. Look at the phenomenal success of the “Harry Potter” and
“Goosebumps” books. And
“The Magic Schoolbus”. The
list goes on and on.
The reason
for all this “family audience product” is obvious.
There’s a LOT of families out there!
And of
course, more families mean more schools.
More schools mean more parent committees, more student councils, more
field trips, more band uniforms. More
families also mean more minor sports, more daycare societies, more kid
camps, more community programs.
Government
funding for these sorts of things is drying up all the time
… which is why there’s a growing demand on fundraising to help groups
carry on their programs and activities.
I’ve been
making a great living off this demand for years.
With my system in your hands, you can too.
So,
why would I give away
my personal success formula for
making big money doing fundraising shows?
Pretty
simple, really … I no longer fear competition in this arena. When it comes to doing fundraising shows in my market, I’m
THE guy. I’ve got as much
work as I can handle (as you’ve already learned, my show tours have been
selling-out for years).
Also, I
don’t plan on expanding my territory.
With a wife and two young kids, I’m staying pretty close to home
these days. Being based in
Richmond BC on the west coast of Canada, there’s little chance that I’m
going to be looking for work in Flint MI, Albuquerque NM, Tallahassee FL or
wherever you may hail from.
Yeah, sure,
I hope to make a buck or two from releasing my methods. But let’s get this straight … magic’s been very, very
good to me. I’ve accumulated
a warehouse of priceless experience from focusing on the
fundraising market during the past twenty years.
I’m a
specialist in the field. What
I’ve learned through the school of hard knocks is of tremendous value to
anyone else that wants to shrink the learning curve and leap-frog
up the ladder in this fast-growing, hugely profitable market.
I’ll not only show you
how I’ve done it, I’ll provide a step-by-step system that you can use to
duplicate – perhaps even surpass – my success.
NO
Phones. NO Percentages.
Charge what you want, and get it. PERIOD.
What’s
more (and for me, this has been the best part) … my system doesn’t
involve telemarketing. It
also doesn’t rely on percentage-based income.
Now, I’m
not saying that you can’t do well with these other ways of doing
fundraising shows. There are
certainly those who’ve had their success with telemarketing.
It just wasn’t for me, that’s all.
I’ve
simply never had any desire to go through the process of setting up phone
rooms, hiring and managing employees, risking a large amount of capital on
the venture, and taking the heat for being associated with an industry
filled with “boiler room” fly-by-nighters.
Let’s face it: telemarketing
has a cloudy reputation at best.
Besides … who likes being hassled by phone salespeople anyway?!?
With my system, you can forget about having to
irritate people selling tickets by phone.
And, as for “percentage”
arrangements?
Frankly, I’m just not
comfortable with the risk factor.
You know … where you put yourself at the mercy of the group
you’re working with, praying that they’ll make the effort
necessary to fill the seats at your shows in the hopes that you can both
make some money.
Or where you have to bust
your knuckles doing a whole bunch of pre-show promoting, and nursing
sponsors along. Then too,
there’s the added stress of not even knowing how much you’re being
paid to do your show until after it’s all over!
Hey, some
groups do a fine job. But for
those that don’t, you’ve just invested a ton of time, effort and money
to do a show for free? Or at a
loss??? Uh, uh.
I don’t think so. Not
for me.
Besides …
the only sponsors I’ve ever seen do alright with a percentage arrangement
(and again, only some of the time) are schools.
One of the major reasons for my success is that I’m not limited
to doing just school fundraisers. Because
of the system
I’ve developed, my client base
has expanded TEN-FOLD to include many, many other types of community
organizations ... all of whom have an equal
opportunity to raise thousands of dollars by following the project plan I
provide them.
Eliminate
the uncertainty of getting a percentage of ticket sales.
So as for
percentages … no, thanks. I
want to sell my show for the money I think it’s worth, and get it.
Which is exactly what I’ve been doing for over 20 years with this
system.
And, guess
what? Perfecting this system
has created greater success for my sponsors, too.
Groups that work with my program consistently raise between $1,000
and $3,000 … with earnings frequently being as high as $5,000 to $8,000!!!
(yes indeed … my sponsors love me!).
Here’s
what makes my Fundraising Magic™ program
a
sure-fire money-maker for sponsors
…
and an easy sell to your clients
For starters, the
fundraising program I’ve developed puts the sponsor in the driver’s
seat. It’s a step-by-step
plan that literally lets a group decide how much they want to earn from your
show event and go out and get it. Simply
by following the plan and using the tools provided, they’re able to raise
as much money as they need.
(As you can
see from the sponsor testimonials I’ve included with this report, groups
working with this plan typically raise in the thousands of dollars for
their organizations).
Providing
this project plan to groups that book your show achieves two
things:
Firstly,
having this step-by-step system empowers your sponsors. They have complete control over their fundraising project.
They don’t have to worry that a third-party promoter is
representing their group improperly, or that they’ll receive their
entitled share of the proceeds. They
decide how much they want to make, and simply follow the steps outlined in
the plan.
The really
big plus is that they’ll be able to use this system to achieve greater
success with a good many more of their other fundraisers … talk about
providing extra-value to your customers!
The
second thing achieved by this program is that it reduces your involvement
and eliminates your risk. You’ll be able to do what I do – namely, book the show
for the amount you want, give ’em the Project Kit, and you’re pretty
much finished! Now, all
that’s left is the fun part … doing the show!
What I’ve
done for you is thrown my system under the microscope and dissected the entire process … everything
I’ve been doing for the past two decades to become the fundraising show
leader in my market.
And I mean … EVERYTHING.
You’ll
learn my complete system for developing, booking and performing
fundraising shows for community
groups. To make it as easy as
possible for you to put this information into practice, the course is broken
apart and organized into five fat sections that give you absolutely everything
you need to know to explode into the lucrative fundraising market.
In the first section I
reveal all of my secrets for finding, contacting and selling a sponsor.
You’ll discover which groups are best suited to utilize and be
successful with your fundraising show.
You’ll learn where to look for them.
You’ll find out what to offer, and how.
Specifically, you’ll discover …
Ø
How and where to find thousands of organizations that can
use your fundraising show!
Ø
How to qualify leads
and turn them into Hot Prospects practically begging you to book a
show for them!
Ø
The 3 main reasons
sponsors won't book your fundraising show ... and how to overcome those
objections!
Ø
Samples of the
lead-generating letters and magazine ads I use to SELL-OUT my fundraising
tours year after year!
Ø
Where to place your
print-ads for maximum results!
Ø
How I use negotiated fee reductions to
"nail the sale" AND increase perceived value!
Ø
Which “Hot Buttons” you can hit to
connect with virtually every prospect (the 3 things they’re almost ALL
looking for … and how your show will deliver it to them!)
In the second section of
the course, you’ll be introduced to the “key to the vault” … my
sponsor PROJECT KIT.
A full set of tools and the powerful step-by-step system that
sponsors can follow to raise thousands of dollars for their organizations.
This is my secret weapon – the
major thing that’s
frustrated my competitors for years.
It
alone is worth ten times the price of this course.
You’ll get the full
backstage tour … I’ll turn it inside-out and reveal a complete top to
bottom template that you can use to immediately create a killer Project Kit
for your own sponsors. Besides
the tools and the fundraising plan, you’ll also find out about
…
R
The 3 things you MUST do for your sponsors (failing to do so is a
recipe for failure).
R
What is a Piggyback Fundraiser - why they are so important
and how to create them.
R
What to put into your sponsor Project Kit to ensure their
fundraising success with your show.
R
Why you must make the fundraising project
so easy for sponsors that they can't fail ... and how to do it.
R
How you can GUARANTEE your sponsoring
organizations will make money with your show.
Section 3 of the course
introduces you to my system of booking, contracting and sponsor
communications … in other words, the
necessary “paperwork” required to run your fundraising business
effectively and efficiently.
I’ll provide you with
sample documents, forms and templates that you can use to develop your own
customized organizational and communications tools.
Here, you’ll get the real “skinny” on …
P
How to retain contact with organizations that have frequent
membership turnover
P
How to plant seeds to create an annual event for sponsoring
organizations that keeps you working with them year after year!
P
How
to quickly accumulate a pile of instant-credibility testimonials
P
The clever method I use to get sponsor
feedback to identify and correct problem areas, maintain quality control ...
and how I use it to generate bookings!
P
How I say "thank you" to my sponsors (the plain simple
technique that helps create a bond with my sponsors - and provides me
with a tremendous marketing tool as well!)
P
How
to quickly build a press folder stuffed with great reviews of your show!
In the fourth section,
we’ll unmask the show itself. You’ll learn everything necessary to be able to offer your
show as a stand-alone fundraising event.
I’ll walk you through my own show, including the technical
elements, selection of material, daily timetable, tour schedules and much
more.
In addition to all of this
real-world, practical information you’ll also discover ...
R
The
best time to schedule performances for sponsors
R
The
vitally important element your fundraising show must have
R
One
of the best investments you can make in your show … and why your sponsors
will love you for it!
R
Field-tested
tips for working with sponsor volunteers
R
The
most important asset of your show … and how to protect it
Finally, I’ve saved the
best for last ...
Section
Five of the course teaches you how to wring a mountain of extra dollars out
of your fundraising shows.
Here’s where your investment in this material will be recovered
many, many times over.
You’ll
discover multiple income streams you never dreamed of,
as I reveal some of the methods I’ve used (and continue to use) that
enable me to make plenty of added money from each and every show I do.
In fact, through these strategies I’ve been able to make more money
by doing fewer shows!
(This affords me a greater
amount of time to spend with my family plus the added opportunity to pursue
other projects).
Here are
some of the things that can do this for you, too …
Ø
The
simple change I made that not only made it OK to “pitch” magic products
from the stage at my shows ... but now earns me applause as well!
Ø
Why selling your
reputation is far more important than selling your show
... and how your testimonials can be used to launch new shows
Ø
How
I turned my competition into an asset and created a Win-Win-WIN situation!
Ø
How to use your back-of-the-room merchandise to not only make more
money from your shows ... but to close more bookings as well!
Ø
The
"How To" fundraisers book I created from my sponsor Project Manual
(how
I use it both as a lead-generating device as well as to create another
source of income)
Ø
Back-end sales: What
they are, what works, and how to create them
Ø
Examples of the multiple streams of income I use to enable me to make
more money by doing fewer shows!
OK, so far
I’ve provided a few of the highlights covered in this five-part course.
There’s a pile of other insider information that I’m giving
away to those savvy enough to invest in this program.
Real-world, tried and true money-making strategies such as ….
R
How
I went from a season-to-season marketing campaign to a waiting list ... to
a full tour season booked 75% or more a year in advance!
R
How I use previous tour
itineraries and early sign-ups to drive bookings through the roof!
R
3
bonus incentives I use to get sponsors to say “YES!”
R
What I do that delivers a steady stream
of repeat bookings!
R
How to add instant credibility to your magic business
Everything
I’ve tried, tested and proven during my twenty-plus years performing
fundraising shows for community groups is laid bare in the pages of this
course. The information-packed
manual is literally crammed full of examples (and actual samples) of the
tools I use. Tools and
information you’ll be able to put into practice to create a powerful
fundraising show business of your own.
Who
Should Invest In This Program
If you’re ALREADY doing fundraising shows
and you want to …
ü
… add powerful new tools and strategies
to book more shows
ü
… make more money from your shows
ü
… help your sponsors earn more with your
shows
ü
… establish yourself as the “top
banana” and dominate the market for fundraising shows in your area
If you’re new to doing fundraising shows
and you …
ü
… are serious about tapping into the
enormous profit potential they offer
ü
… want to arm yourself with a complete
proven, GUARANTEED system
ü
… wish to save years of frustrating trial
and error and eliminate all of the guesswork and confusion
ü
… genuinely feel good about helping
community groups raise money towards their worthwhile goals and activities
Then YES,
you should definitely grab this material.
NOW, before your competition does.
Please,
DO NOT invest in this program if ...
If you’re
looking for a “magic pill” forget it.
If you think that putting this course on your shelf is going to
suddenly catapult you to riches, keep dreaming.
But rest assured … if you do take action and follow my methods, you
will get results. I
guarantee it. A full 6-month
guarantee, in fact.
You read
that right. SIX MONTH GUARANTEE
… RISK-FREE. That’s how
long you can test-drive this material to satisfy yourself of its worth.
If after 6 months you feel that it doesn’t live up to its claims,
if you don’t think you’re getting full value from your investment, then
I want you to send it back.
I think you
can appreciate that I wouldn’t make this generous guarantee if I wasn’t
completely, 100% sure of the value of this material.
Hey - I know it works. It’s
been working for me for twenty years, and I’m willing to risk any you
doubts you may have in order to prove it to you.
How
YOU can obtain this program RISK-FREE and start profiting from
the growing demand for fundraising shows
Putting it bluntly … the cost of this course may shock you.
But after
all, I’m spilling my guts here. This
fundraising system has been developed and honed to perfection
during twenty-plus years. You’re
getting the educational benefit of a full career single-mindedly devoted to
this field ... one that continues to provide me with an excellent career
doing what I love to do. And
I’m literally serving it up on a silver platter.
(“Giving away the farm”, as they say).
Honestly,
if I’d been able to invest in a “turn-key” system like this when I
first began doing fundraising shows, it would’ve saved me years of
trial-and-error. Given the
opportunity to obtain the tools and techniques to develop a fundraising
vehicle that was ready to take to market and earn me thousands of dollars
practically overnight, I’d have jumped at the chance.
Thing was, there’s been nothing quite like this program available
… until now.
I know
there’s plenty of performers who’d gladly invest a sizeable sum just
to gain an edge in the lucrative fundraising market.
And there’s no doubt that the knowledge and experience contained in
this program is easily worth several thousand dollars – an investment
that’s quickly recovered doing just two or three shows.
(That’s
incredible, really. Think of
it: a system which
continually sells-out full 6 to 12 week show seasons (that’s 30 to 60 show
dates) year after year … paying for itself after only a
couple shows!!!!)
Although
information like this might be worth thousands of dollars, that’s
not the price. It’s
actually much less than that. And
that’s the thing you just may find shocking.
The investment in this information is well under $1,000 … in fact,
it’s well under $500.
Believe
it or not, the regular edition of the Fundraising Magic™ course
is just $347. (Heck
… that’s the kind of pocket change you can earn doing a couple birthday
party shows!).
That’s
right - for less than the price of a couple nice dinners out,
you’ll own a proven, GUARANTEED system capable of earning you thousands
of dollars … even building a long-term career!
Depending
upon your situation and requirements, you can choose between two formats of
this course.
The regular
edition contains everything we’ve talked about so far.
For only $97 more, you can own the Deluxe edition, which contains
all the material you’ll find in the regular package, plus some extremely
valuable extras …
The Deluxe Edition also includes:
1.
My video
"sales letter". This
is the tape that I use to SELL-OUT my show tours annually.
It contains my "killer" presentation - the one I use that closes
up to 80% of my live sales meetings!
2.
The Project Kit Manual. Yup,
the very same one I provide to sponsors of my show … the actual
step-by-step plan they ALL receive and absolutely love!!!
(Check the glowing testimonials throughout
this website!)
3.
Camera-ready tools package. Everything
I currently provide to sponsors …all
the flyers, press releases, ticket request forms, contest pages … dozens
of
camera-ready samples you can easily model for your fundraising show.
4.
Newsletter back-issues.
The monthly report that keeps me in
touch with my sponsors,
keeps them motivated and helps ensure their success with my program (plus
gives me an opportunity for some highly profitable backend sales as well!).
Your investment in the Deluxe Edition is just $444.
Are
YOU Ready To Start Earning Thousands Of Dollars From a Performance Schedule
Swelling With Lucrative Fundraising Shows ???
Well, there
it is. You now have a pretty
good idea of what’s covered in the Fundraising Magic™ course.
To sum it all up in a single sentence, here’s what you’ll be
getting:
“A
bullet-proof system, honed to perfection during a 25-year career,
for jumping aboard the fast-growing fundraising train and earning
up to $100,000 or more by doing fundraising shows … Guaranteed.”
Take
Action Now By Investing In The
Fundraising Magic™
Course And
Reap The Rewards Of
Performing Shows That Help Community Groups!
Simply print and return the
Order Form along with your payment, using any of the convenient options provided. Your
Fundraising Magic™ course will be RUSHED to you via airmail immediately upon receipt ... RISK-FREE for you to put to the test.
* Shipping cost will be added to your order as follows:
Within North America - $25 and Outside of North America - $65
Receive the following EXTRA bonuses:
 FREE BONUS #1:
The acclaimed book,
"Fundraising Secrets".
This book is a must-have and would normally be offered after you own my course. Get it now for free! ($19.95 value)
FREE BONUS #2:
Floppy Disk containing the documents in the course. ($37 value - and not available separately)
Seriously
… if you have even the slightest interest in the enormous impact that
doing fundraising shows can have on the bottom line of your performing
career, there simply won’t be a better time to check this out than right
now.
(You have
nothing to lose EXCEPT this great opportunity to test-drive a proven program
RISK-FREE and GUARANTEED – at a discount).
I’m ready to put my money where my mouth is. Take me up on my offer by printing and faxing / mailing the order form (or
submitting the web order form) today and see for yourself how you, too, can profit handsomely from fundraising shows done for groups in your community.
P.S.
With this money-back satisfaction guarantee, there’s
really no good reason to put off owning this course that’ll “fast-track”
you to fundraising success.
PPS:
I thought you might like to hear what others have to say about my Fundraising
Magic™ program. Some
of their comments are as follows …
"I have performed three seasons with John Kaplan's
Fundraising Magic Program and I can fully attest to the
practicality and enormously successful results achieved.
Unquestionably, this system works to book shows, earn
thousands of dollars for school, community groups, and most
importantly, to make some money for yourself ... just
fantastic!"
- Tony Eng, Victoria BC
"John's a master marketer of fundraising shows for community
organizations. I've
watched him apply his system successfully for years ... if you
want to break into the fundraising market or dramatically
increase the amount of
money you're already earning in this field, definitely
get this course!" -
Randy Charach, Vancouver BC
“I toured with John's show in 1992 and as a cast member, I have seen
first-hand his incredible system for finding, booking and
performing fundraising shows for community groups. This is
the real deal, from a pro who's been doing it forever. It has
been tried, tested and true. I couldn’t believe how happy
show sponsors were with the system John has come up with.
I highly recommend John's course for anyone wanting to be
successful with fundraising shows ... IT WORKS !! It's
outstanding!” -
Tony Kingston, Calgary AB
“The course arrived yesterday … great material!”
-
Jerry Winn, Harrisonburg VA
“I can’t recommend this kit any more highly. It is BEYOND AWESOME … no one has EVER offered anything
that even comes close to John’s system.”
- Dave Dee, Alpharetta GA
“John, just wanted to let you know how pleased I am with your
fundraising course. It is one of the best investments I have
ever made. I have been doing fundraising magic shows for 15
years. I had successes and failures. It was always hit or miss
and some customers told me they would love to do it but it was
too much work. The thing that was missing was some kind of a
project kit that would have all the work done for my
customers. Your project manual is the perfect answer and your
additional ideas on piggyback fundraisers are fantastic. I am
already using your techniques and one customer loves the
ideas.” -
Gary Summers, St John’s NF
“Thanks for the fundraising kit...I am digging through it right now!
You have a lot of really great ideas on this topic...
your materials are the very best I have seen on the market
today...thanks again!” - Cody S. Fisher, Austin TX
“I ordered the Fundraising Package from you and I'm very
impressed … very good stuff!
I worked phone deals YEARS ago, and what a great
concept you have created!” - Blair Robertson, Orleans ON
“So far the kit looks GREAT!! Good work, my friend!” -
Chris Hoffheins, Plano TX
Abracadabra
Show Productions, Inc.
383 - 13988 Cambie Rd, Richmond BC V6V 2K4
ph(604)521-8804
fx(604)278-8549
email: johnkaplan@fundraisingmagic.com
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